Youcef Aden is Obrand’s founder and chief creative director and fundamentally the driving force behind the company. He brings over 28 years of experience in motion pictures, Internet marketing and advertising, computer graphic design, programming, and new media trends to Obrand Consulting. As chief creative officer of Obrand, he is proficient in multimedia applications, streaming media, 3D design, computer graphic design, and all variations of HTML programming. As a veteran of Film and Video production he graduated from the prestigious LACC & UCLA in Los Angeles, California, where he received his degrees in cinematography and art, with additional studies in directing and lighting.
In 1989 he went to work for Paramount, Universal, Pixar and ILM (George Lucas Studios). There he gained working experience in every aspect of the production process and built an art and visual effects department from the ground up. The art department was responsible for not only all the SFX needed but also for art direction on the set, special effects, set/prop design and construction or anything else that needed an artistic touch. In 1991, 3D & 2D computer animation and compositing was emerging, Youcef was one of the first to embrace this new phenomenon known as computer special effects (CGI).
In 1991 Youcef formed YA Entertainment in Los Angeles, working on motion pictures for Paramount and Universal. YA Entertainment was a full service, film visual effects production company with a state-of-the-art compositing bay, 3D animation and a large production studio. YA Entertainment worked primarily on motion pictures and advertising productions such as Schindler’s List, Carlito’s Way, Mrs Doubtfire, Interview with a Vampire, and The Client just to name a few… Youcef continued his work in all aspects of production but focused first and foremost on computer generated visual effects.
Today Youcef brings 28 years of experience in both film and video production combined with extensive knowledge in internet marketing solutions. His leadership skills and creative talents ensure the delivery of quality programming to a vast array of clients and diverse audiences.
Youcef is an essential creative force to any organisation he partners with; he will exceed all expectations.